Business proposal format

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1. Guest510
   

   Business Proposal Format Examples
   1. Active Voice - Use the active voice rather than the passive voice. Both are grammatically correct, but the active voice is simpler, more direct and easier to understand. It shows who does what. Passive voice highlights what is impacted. For example, “The Manager will train her staff” is active voice. “The staff will be trained by the Manager” is a passive voice statement.
   2. Avoid Jargon – Another filler to be avoided. Don’t use industry jargon as most of us are turned off by these terms. It also gives the impression that you were too lazy, tired or bored to write a better sentence.
   3. Pompous Words - Avoid pompous words or phrases that talk down to the reader. For example, instead of utilize, write use. It means the same thing. Using ‘big words’ to impress the reader usually backfires. Keep your writing simple, to the point and embrace plain language writing techniques.
   4. Confident Language – For example, write, “We expect the project to…” instead of “We hope that the project will…” The first sounds more confident. Likewise, “Customers may use our applications if” is better when written as “Customer will use your products because.”
   5. Grammar – As a Proposal Writer, you need to write well. But you're not writing a novel. Make sure you use the rules of grammar to improve your bid, but break the rules with it helps your Proposal.
   6. Industry Acronyms – Do not use acronyms unless absolutely necessary, and then provide explanations. In formal
   7. Patronizing Tone – Don’t speak to the reader in a patronizing or condescending manner. This can happen when your Proposal is written by a team. For example, the person who writes the technical section may use a style that jars or offends the Proposal evaluation team.
   8. Sentence Structure – Remember that the evaluation team read bids every day. Don’t make their life more difficult by writing large blocks of text. Instead, write short sentences that are easy on the eye and provide the necessary information as swiftly as possible. However, not all sentences should be short. Use long sentences to help transitions, avoid choppiness and improve readability.
   9. Short Lists – If you use lists to break up text, the keep the list short or create two columns to display the information. Avoid making the reader scroll down the page, if possible.
   10. Third Person Pronouns – In Sales Proposals use third person pronouns and be consistent across the proposal.
   11. Writing Style – Be positive. Use a writing style that shares your enthusiasm. Make sure this rings true when you read it and gives the reader the impression that you are competent and capable.

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