Question:

Can Barbie survive another 50 years?

by Guest4943  |  12 years, 10 month(s) ago

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Mattel faces a challenge to sell the iconic dolls amid economic woes

 Tags: 50, barbie, survive

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1 ANSWERS

  1. Amit bang
    Since its introduction to the toy world in 1959, the 11.5-inch plastic sensation originally known as Barbie Millicent Roberts has reflected the rise of the modern woman in society. But 50 years later, Mattel faces a challenge to sell the iconic dolls amid worldwide economic woes.

    And Barbie faces an even bigger challenge — beating her modern rivals in the marketplace. In a world where "hip" dolls are those with higher hemlines, s**y heels and heavy makeup, can the more traditional Barbie survive another half-century?

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