Domaineering is the online marketing business practice of acquiring and monetizing Internet domain names for their use primarily as an advertising medium. "Domaineering" is sometimes confused with "Domaining". Domaining treats domains as intellectual property investments meant to be acquired for flipping or resale to reap capital gains and any advertising revenue as from domain parking as somewhat of a secondary bonus while awaiting a sale.
The essence of Domaineering is for the domain names to function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits.
As with traditional advertising, domaineering is part art and part science. Often to be the most effective as advertising tools, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and good knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience.
Domaineering generally utilizes a firm offering domain parking services to provide the sponsored "feed" of a word or phrase searched for. Occasionally content is added to develop a functional mini-website.
Domaineers and some of those who advertise online using keywords believe domaineering provides a useful, legal and legitimate Internet marketing service
Domaineering is practiced by both large companies who may have registered hundreds or even thousands of domains to individual entrepreneurial minded domaineers who may only own one or a few. Domaineering's origin as an Internet advertising niche business is attributed to Prof. William Lorenz of Canada.
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