" Renew or die," reads the statement. This time it is the turn to the prestigious Italian brand Moleskine. The legendary brand of diaries and notebooks, began their particular reinvention for at least 10 years, when he went from being a haven for artists and bohemians to be sold by bookstores and worship as object that everyone should possess.
Legend has it that the black cover notebooks made ​​famous in Paris in the nineteenth and twentieth centuries for its excellent quality and contain sketches of all the artists living in Paris. Pablo Picasso, for example, was addicted to them.
Despite what anyone says legend or propaganda, Moleskine was not recorded as such until 1996, when the Italian company Modo & Modo took the patent and decided to launch a big notebooks and agendas. So it was that notebook hard cover small size and entered the history of painting and writing, although it is known by its generic it (the word " moleskin " referred to a resistant) cotton and not for a specific brand name.
The Moleskine present worldwide
The marketing of the Italian house has been impeccable. Although not exactly economical, we all want to own even a Moleskine booklet.
Two years after being trademark, 30,000 copies were sold (in 1998), a decade later, sales had risen to over 4 million. Since then, Moleskine has introduced countless formats, colors and notebooks, diversifying its offer to suit all needs and exploring the travel guides or agendas as new methods to attract customers.
Expanding the range
A couple of months ago the company decided to give another turn to his strategy and presented in Milan three new product lines that promise to give much to talk about. Under the supervision of designer Gulio Iacchetti, the Italian brand presented their bags, a collection of reading and writing another.
Messenger bags, full interior detail, are distinctly urban edge, like backpacks. All tissues resist rain and follow the trend of the industry ultracompartimentaciÃ_n these days.
In line reading, Moleskine offers from small portable lamps for comfortable reading night, a stand that fits the iPad or - more interesting - a lens with geometric obsession, trica you might be right or upside down. The brand has messed with the sweet world of writing with a collection of pens and pencils fleeing ultra styling.
Related: April, presented their first digital scrapbook. With black top, of course. Even legends have to reinvent itself.
Tags: Diaries, fashion, Notebooks