Sample Sales Appointment Letter
Dear {first name}:
If you're in the market for a new {car/home}, I have some important news for you.
My name is {your name} and I've helped {## number ##} of satisfied customers improve their lives by helping them find the {car/home} of their dreams at a price they could afford.
Are you ready to join them?
You see, unlike some other {dealers/realtors} I really don't want to sell you the most expensive {car/home} around. Frankly, referrals account for {80%} of my business and I would never do anything to jeopardize that. That's why I never use high-pressure sales techniques, complicated jargon, or gimmicks of any kind to close a deal. My reputation is just too important
The fact is, I'm more interested in educating you then trying to make a "fast buck". I believe that once you are fully educated on all the pros and cons, we can decide together on the best purchase for you.
Buying a {car/home} is a major commitment. I don't want you to regret your decision two weeks or five years down the road, so we'll work with you to insure that you are totally satisfied (that's how I get all those referrals I mentioned earlier).
Here are just a few of the reasons why more customers come to {your company's name} for all their needs since {19xx}:
• Going over every part of the contract before you sign it, answering all your questions, and giving you a grace period to consider your decision. We never ask you to sign anything or make any decisions until you are ready! I promise no pressure.
• Looking for the best deal on what you want. You bring us your needs and your budget and we'll find the right {house/car} for you. We'll even work to get you the lowest price possible. Or if we can't get you that lowest price, we'll tell who can. How many other {dealers/realtors} will do that?
• Staying with you for the life of your investment. Most other companies simply forget about you once you've signed on the dotted line, not here. We go the extra mile to make sure you're as happy with your new {car/home} that first week as you are ten years down the road. You'll get the benefit of these extras; {extra #1}, {extra #2}, and {extra #3}.
So with all these advantages, doesn't it make sense to give me a call today?
I'll show you our selection and discuss all your options. I promise there's no obligation or pressure of any kind. Just come into our beautiful offices, have a cup of coffee on me, and let's talk {cars/homes}.
Plus, when we meet, I'll even give you a free {gift} when you come in as a special "thank you". I look forward to helping you find your dream {car/house}. Call today at {x*x-x*x-xxxx}.
Sincerely
{Name}
{Title}
P.S. Here's what a recent customer, {name} from {city} said about our services: "{testimonial about great service}"
Tags: appointment, Letter, Sales, sample