Should I optimize for the plural or singular form of my keyword phrases?

1 ANSWERS

1. Guest3437
   

   Google see the relevence of a word for singles and plurals (as well as other derivatives) BUT will generally give more prominence for the actual word used within the page.
   
   If you are a bit creative, you can often include both single and plural versions of a word in the same sentence. For example consider the following sentence:
   "Red widgets from the widget specialist."
   
   Furthermore you should give preference to terms used by people often whether singular or plural.

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