The Burberry Beauty Box Store in London
Burberry opened it’s first beauty store in the heart of London located at The Market Building, Covent Garden, London, WC2E 8RF .
The store is called Burberry Beauty Box, which will be Open Monday to Saturday 10am - 8pm and on Sunday 12 noon to 6pm.
It is the latest trend in fashion, brands open these huge stores to merge The new concept of this store merges the world of fashion and beauty products of Burberry in an innovative format that allows customers to explore the connections between makeup, fragrance and accessory products through both physical and digital experiences.
The launch has been following the establishment of the beauty products as the fifth division of the brand in April 2013 and the launch of her fragrance in September for more significant to date, Rhythm Brit men. The opening is based on recent innovations that highlight the unique relationship between the worlds of fashion and beauty brand, including:
The launch of the styles of the season to complement the collections shown on the catwalk for the brand
Introducing the Runway Beauty Made to Order, which allows customers to buy online those items shown on the catwalk, immediately after the show
An exclusive capsule, scheduled to coincide with the presentation of the fragrance Brit Rhythm
The Burberry collections
The Burberry Beauty Box includes the complete collection of Burberry Beauty makeup and fragrances, beauty products and limited edition. The space also houses Burberry accessories including glasses, scarves and a unique selection of handbags available in store only.
Guests can explore the iconic styles of the brand, using a combination of makeup, fragrances and accessories that connect with fashion Burberry Burberry Beauty. A new style will be revealed each month and will be available in the shop to be tested. All products are gift wrapped by Burberry.
The Burberry Store
The space is designed to blur the lines that separate the physical from the digital, encouraging customers to interact with the world of Burberry Beauty. Continuing the integration of digital technology brand in their shops, the space features:
A screen that transmits special content on the storefront.
A ' digital chandelier ' monthly 49 meters showing beauty content on multiple screens, bringing to life new styles and products.
The first brand store Free cash registers. Payments are made using mobile systems sales iPads and iPhones, which also offer the option of digital receipts.
The Burberry Experiences
The Beauty Box Bar
The Beauty Box Bar is the center of the store that shows makeup, accessories and fragrances, which also presents a unique service tailored offers.
Customers can mix iconic outfits or mix products to create a style to fit - both for gifts and for themselves.
Digital Runway Nail Bar
This provides a fun virtual experience to test the latest Burberry glazes used on the catwalk. By placing a Burberry Nail Polish enamel in an RFID platform, customers can try the nail polish according to your skin tone.
Beauty Styling
Customers are invited to discover the representative styles and trends monthly color.
Brit - an irreverent look inspired by music.
Body - a natural style.
Tender - as fresh as dew style.
Icon - an immortal style icons inspired by Burberry.
Fragrance Discovery
A personal consultation with a Beauty Stylist Burberry fragrance Burberry to discover your ideal.
Runway Nail Service
Manicure nail polish using Burberry.
Beauty Refresh
A personalized complimentary consultation to skin, eyes and lips. The express service with personal attention, promotes selected from the Burberry makeup collection also refresh and revitalize products.
Custom queries
Combining professional makeup skills with expertise in fashion and style, the Beauty Stylists offer consultations on the first floor of the store, which benefits from the natural light passing through multiple skylights of the boutique, which also include makeup, fragrances and accessories.
Tags: Beauty, Box, burberry, London, Store