What's the difference between Search Engine Optimization and Pay-Per-Click methods?

2 ANSWERS

1. Guest5538
   

   Search Engine Optimization is a long, carefully planned and executed method for generating more visits to a website. It involves maximizing your website's structure, content, code, and links. When done properly, various pages within a website bubble up to the top of the search engine results pages (frequently called "SERPs"). Ideally a top 10 placement will be achieved. Pay-Per-Click Advertising (frequently called "PPC") is a form of marketing that involves paying for each visitor to your site. It typically begins at about 10p per visitor but can go up to several dollars. This gets visitors to a website instantly, not over time as in organic optimization.

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2. Guest171
   

   "Domaineering" is the web-based marketing business first identified by Prof. William Lorenz of being that of acquiring Internet domain names for monetization through their use primarily as an advertising medium rather than as intellectual property investments for resale as in the "domaining" business model. In essence, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as advertising tools, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and good knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored “feed” of a word or phrase searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website. Domaineers and some of those who advertise online using keywords believe domaineering provides a useful, legal and legitimate Internet marketing service, however, opponents of domaineering decry the practice as increasing the ubiquitous commercialization of the world wide web. Domaineering is practiced by both large companies who may have registered hundreds or even thousands of domains to individual entrepreneurial minded domaineers who may only own one or a few.

   Report (3) (0)  |   12 years, 7 month(s) ago