What comes under analysis of current products for a marketing plan?

1 ANSWERS

1. Guest6220
   

   In analysis of current products, you have to Provide detailed analysis of the company’s products, Describe the company’s current product(s) offerings in terms of:
   Product Attributes
   Describe the main product features, major benefits received by those using the product, current branding strategies, etc.
   Pricing
   Describe pricing used at all distribution levels such as pricing to final users and to distributors, incentives offered, discounts, etc.
   Distribution
   Describe how the product is made accessible to final users including channels used, major benefits received by distributors, how product is shipped, process for handling orders, etc.
   Promotion
   Describe promotional programs and strategies in terms of advertising, sales promotion, personal selling and public relations, how product is currently positioned in the market, etc.
   Services Offered
   Describe support services provided to final users and distributors before, during and after the sale

   Report (0) (0)  |   12 years, 7 month(s) ago