Question:

What is the difference between a Google analytics search term and a keyword?

by Guest8967  |  12 years, 7 month(s) ago

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I tend to know the difference between search term and keyword offered by google analytics

 Tags: Analytics, difference, Google, keyword, search, term

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  1. Guest9529
    In Google Analytics, "keywords" are associated with external search engines. In contrast, Google it defines a "search term" as any word a visitor searches for using your internal site search. Essentially, a keyword is a word searched for using an external search engine, whereas a search term is a word searched for using your internal site search.

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