What need to be considered in social marketing plan intervention?

1 ANSWERS

1. Guest2849
   

   In social marketing plan intervention, following points need to be considered. Is the rationale behind the modifications/
   improvements clearly and convincingly
   presented? Is it clear how/why the target
   audience will respond better?
   Does each of the activities support the
   overall strategy?
   Are the respective development processes,
   materials, delivery channels, and partner
   roles clear and feasible?
   Is the plan for pre-testing the new or
   improved products or services clear
   and feasible?                                                                                                Is the rationale and approach for staff
   training clear and feasible?
   Confirm budget and managerial approval
   for the staff training. Is the rationale clearly and convincingly presented?                                                             Does it support the overall strategy?
   Is there a clear approach for achieving the policy change?
   Are there red flags to be aware of?                                              Are respective audiences, benefits, and
   messages clear and supported by prior research?
   Does each of the activities support the overall strategy?                                                                                                  Are the respective materials, delivery channels,
   and partner roles clear and feasible?                                                   Is the communication plan for pre-testing the messages and materials clear and feasible? Are roles and responsibilities clear?
   ä Do the timelines and budgets appear
   reasonable and fit your departmental
   schedules?
   ä Are necessary review/clearance and
   procurement mechanisms clear and in place?

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