define "market-facing brands"

1 ANSWERS

1. amomipais82
   

   Hi,
   Today, consumers in emerging markets, especially the ones known as the BRIC countries (Brazil, Russia, India, China) have more disposable income than ever before. In order to succeed in the BRICS, Western brands must offer products or services that are relevant to the local consumers. Fast food brands such as KFC (US$4.5 billion) and McDonald’s (US$33.1 billion) appeal to BRIC consumers looking for a Western dining experience. Apparel brands including Nike (US$10.3 million), Levi’s (US$1.0 billion) and Zara (US$6.5 billion) fill the gap between local brands and imported luxury brands by providing “affordable fashion” to young consumers. Luxury brands such as Louis Vuitton (US$22.7 billion), Rolex (US$5.4 billion) are also seeing significant growth in these markets as wealthy consumers look for brands that represent their status.

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