how a hospitality organisation gain publicity

1 ANSWERS

1. amomipais82
   

   Hi,
   AREAS
   MANAGEMENT
   Property Management
   Facility Management
   Rooms Management
   Banquet and Catering Management
   Restaurant Management
   
   EMPLOYERS
   Historical, cultural, and natural attractions
   Lodging: hotel/motel, bed and breakfast, timeshares, and campgrounds
   Destination areas: amusement centers, theme parks, and resorts
   Special event and festival organizations
   Conference centers
   Entertainment industry: casinos, theaters, and stadiums
   Food service: catering companies, schools, universities, hospitals, and military
   Restaurants, dining clubs, taverns, and fast food operators
   Leisure organizations: sporting clubs, recreation centers, fitness facilities, and country clubs
   
   STRATEGIES
   Build a strong foundation in food service, administration, and customer service. Courses in communications, marketing, management, law, accounting, and food and beverage controls are a must. Develop the ability to make quick decisions independently. Acquire supervisory skills and experience by taking leadership roles in student organizations. Gain experience working with budgets. Work in a restaurant, catering facility, campus dining hall, or local hotel to gain relevant experience. Be prepared to work "from the bottom up" to gain industry experience.
   
   AREAS
   CUSTOMER SERVICES
   Office Operations
   Purchasing
   Reservations
   Travel Planning
   
   EMPLOYERS
   Tour operators
   Historical, cultural, and natural attractions
   Lodging: hotel/motel, bed and breakfast, timeshares, and campgrounds
   Reservation companies
   Destination areas: amusement centers, theme parks, and resorts
   Special event and festival organizations
   Conference centers
   Entertainment industry: casinos, theaters, and stadiums
   Food service: catering companies, schools, universities, hospitals, and military
   Restaurants, dining clubs, taverns, and fast food operators
   Transportation/travel industry: airlines, cruise companies, car rental agencies, travel agencies, airports, motor coach/tour carriers, and rapid transit (AMTRACK)
   Leisure organizations: sporting clubs, recreation centers, fitness facilities, and country clubs
   State, federal, and local government: tourism offices, visitor bureaus, convention centers, and park systems
   
   
   STRATEGIES
   Interest and experience working with the public are very valuable. Develop problem-solving skills. Start in reservations or telephone sales. Master the product line and learn to give excellent service. Develop computer skills and knowledge of different programs. Gain experience working with budgets by serving as treasurer or financial officer of an organization. Acquire supervisory skills and experience by taking leadership roles in student organizations. An orientation toward service and detail is necessary to succeed. Learn state, federal and local government job application process.
   
   AREAS
   SPECIAL EVENTS
   Convention/Trade Show Planning
   Convention Services Management
   Entertainment/Event Planning
   Programs and Activities Planning
   
   EMPLOYERS
   Lodging: large hotel/motel, bed and breakfast, timeshares, and campgrounds
   Destination areas: amusement centers, theme parks and resorts
   Special event and festival organizations
   Conference centers
   Entertainment industry: casinos, theaters, and stadiums
   Cruise companies
   Leisure organizations: sporting clubs, recreation centers, fitness facilities, and country clubs
   State, federal, and local government: tourism offices, visitor bureaus, convention centers, and park systems
   Trade and professional associations
   Public or private corporations and businesses
   
   STRATEGIES
   Gain experience through planning activities/events for campus and civic/community organizations. Develop the ability to make quick decisions independently. Practice excellent interpersonal and public speaking skills.
   Enhance creative thinking skills. Display good planning and organizational skills.
   Attend conferences for student organizations and professional associations.
   Take classes in business, commercial recreation, advertising, and public relations. Gain experience working with budgets and fundraising. Learn state, federal, and local government job application process.
   
   AREAS
   MARKETING/ADVERTISING
   Market Research
   General Sales
   Meeting and Convention Sales
   Incentive Travel Sales
   Media Planning and Development
   Public Relations: Publicity/Promotions
   
   EMPLOYERS
   Tour operators
   Historical, cultural, and natural attractions
   Lodging: hotel/motel, bed and breakfast, timeshares, and campgrounds
   Reservation companies
   Destination areas: amusement centers, theme parks, and resorts
   Special event and festival organizations
   Conference centers
   Entertainment industry: casinos, theaters, and Stadiums
   Restaurants, dining clubs, taverns, and fast food operators
   Product and equipment suppliers and manufacturers Transportation/travel industry: airlines, cruise companies, car rental agencies, travel agencies, airports, motor coach/tour carriers, and rapid transit (AMTRACK)
   Leisure organizations: sporting clubs, fitness/recreation facilities, and country clubs
   Trade and professional associations
   Public or private corporations and businesses
   State, federal and local government: tourism offices, visitor bureaus, convention centers, and park systems
   
   STRATEGIES
   Consider a minor in public relations, marketing, business, or advertising.
   Gain competency in a variety of computer programs, especially computer graphics.
   Gain experience in customer service and communication skills.
   Learn about geography and international travel regulations.
   Strive for excellent interpersonal and public speaking skills.
   Learn to think creatively in order to develop unique marketing campaigns and selling techniques.
   Attend conferences and trade shows.
   Join student clubs and professional associations in your field of study and volunteer for their publicity committees.
   Start in reservations or telephone sales. Learn the product line and how to deal with travel agents and customers.
   Be willing to relocate to a major city like Los Angeles, Chicago, Miami, or New York for more opportunities.
   Learn state, federal, and local government job application process.
   
   AREAS
   CORPORATE ADMINISTRATION
   Property Acquisition and Development
   Legal
   Research/Market Analysis
   Financial Relations
   Human Resources: Human Resource Management, Recruiting and Training, Employee Support Services, Labor Relations, Compensation and Benefits
   
   EMPLOYERS
   Lodging: hotel/motel, bed and breakfast, time-shares, and campgrounds
   Destination areas: amusement centers, theme parks, and resorts
   Entertainment industry: casinos, theaters, and stadiums
   Restaurants, dining clubs, taverns, and fast food operators
   Transportation/travel industry: airlines, cruise companies, car rental agencies, travel agencies, airports, motor coach/tour carriers, and rapid transit (AMTRACK)
   Leisure organizations: sporting clubs, recreation centers, fitness facilities, and country clubs
   
   STRATEGIES
   Supplement your program with courses in industrial psychology, business, communications, and law. Consider a minor in human resources. Obtain a graduate degree in business or law for advancement opportunities. Be a leader in student organizations and professional associations. Attend their meetings and conferences. Study the industry leaders and trends by reading trade journals. Gain experience in decision-making, planning, budgeting, and human resources issues through an internship or co-op. Be flexible geographically.
   Create a network of contacts for advancement. Strive for excellent interpersonal and public speaking skills. Be prepared to work "from the bottom up" to gain industry experience.
   
   AREAS
   PUBLISHING
   Guides
   Journals
   Books
   News Writing/Editing
   
   EMPLOYERS
   Self-employment/Freelance
   Newspapers, magazines, and trade journals
   Tour operators
   State, federal, and local government: tourism offices and visitor bureaus
   
   STRATEGIES
   Study and gain an in-depth knowledge of industry trends. Consider a journalism minor to learn writing skills and objectivity. Gain writing experience by working for your college newspaper and other publications or by writing for student organization newsletters. Develop effective research methods and computer skills. Practice paying attention to detail and meeting deadlines.
   
   AREAS
   EDUCATION
   Teaching
   Research
   Administration
   
   EMPLOYERS
   Colleges and universities
   
   STRATEGIES
   Determine an area of expertise. Gain an in-depth knowledge of that industry, its leaders and trends by reading recent books, journals and annual reports.
   Learn writing and research skills. Maintain a high grade point average and secure strong recommendations for graduate school admission. Obtain a Ph.D. to teach at the university level. Gain professional industry experience. Attend and speak at conferences, trade shows and professional associations. Network in the industry for professional contacts.
   
   GENERAL INFORMATION
   Bachelor's degree qualifies you for entry-level government and industry positions.
   
   Master's degree qualifies you for community college teaching and advancement in industry and government.
   
   A doctoral degree is required for advanced research or teaching positions in colleges and universities and senior positions in government.
   
   Join professional organizations such as The National Tour Association, The American Hotel and Motel Association, or The National Restaurant Association to stay abreast of current issues in the field and to increase networking contacts.
   
   Obtain volunteer, part-time, summer, internship, and/or co-op experience at related organizations such as restaurants, catering facilities, campus dining facilities, or hotels.
   
   Be prepared to "work your way up from the bottom." Gaining industry knowledge though work experience is highly valued.
   
   It may be necessary to move around geographically to get promotions.
   
   Be willing to work on weekends, holidays, evenings, and long or unusual hours.
   
   Develop strong communication and customer service skills. The ability to work well with all kinds of people in all kinds of situations is necessary to succeed.
   
   Learn to pay attention to details. Hotel guests and restaurant patrons expect excellent service.
   
   Obtain computer experience.
   
   Check with your school's career center, faculty members, and professional organizations for employment leads. Create a network in the industry to establish contacts for advancement.
   
   Take additional courses and/or travel abroad to gain a better understanding of world history, geography, foreign languages and customs, and international relations. This will help you relate to more guests.

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