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Bank social media marketing plan

by Guest9631  |  12 years, 9 month(s) ago

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I tend to know how I can Design a Social Media Marketing Plan for a bank?

 Tags: Banksocial, marketing, media, plan

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  1. Guest7148
    The social media marketing plan for a bank is intended to advance the strategic goals and objectives and will reflect your bank’s culture, values and desired image. For a marketing plan of your bank you should take into consideration the controls that must be put in place for social media usage, such as:
    - Defining the parameters for what the bank says and does not say in the social media. This applies to individual bank employees too.
    - Defining what “safe” social media marketing is for your banking organization.
    - Addressing regulatory requirements for areas such as advertising, fair lending/CRA, record retention, information security, BSA/AML and Regulation E.

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