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Do you know the history of ugg boots?
Tags: BOOTS, history, ugg
The origins of the ugg boot style are disputed, with both Australia and New Zealand claiming to have been the origin of the footwear.Nevertheless, it appears that "fug boots" were used by aviators during World War I, and that they were present in rural Australia during the 1920s. While it is not clear when manufacturing started, by 1933 ugg boots were being manufactured by Blue Mountains Ugg Boots, and Mortels Sheepskin Factory were making the boots from the late 1950s. 1970s, although individual accounts have suggested that the terms were employed earlier. The 1970s saw the emergence of advertising using the names, but Brian Smith, has stated that the boots were referred to as "uggs" long before the word was trademarked, The Mortel Skeepskin Factory has been making ugg boots since 1958 with Frank Mortel claiming he named them Ugg boots after his wife commented that the first pair he made were "ugly". In the 1960s, ugg boots became a popular option for competitive surfers,who used the boots to keep their feet warm after exiting from the surf. Surfing helped popularise the boots outside Australia and New Zealand, when surfer Brian Smith started selling the boots in the United States through the company Ugg Holdings, Inc. in 1979. After this was sold to Deckers Outdoor Corporation in 1995, ugg boots emerged as a fashion trend in the United States through Deckers' promotion of their brand, with celebrities such as Kate Hudson, Sarah Jessica Parker and Pamela Anderson wearing the boots. Deckers' actions to promote their product "led to an exponential growth in the brand's popularity and recognizability." Deckers has reported sales of US$689 million under the UGG brand in 2008, an increase from US$14.5 million in 1995. The uggtodoor.com have the more explain of uggs' history.
Report (0) (0) | 12 years, 7 month(s) ago
no , I haven't know anything about it yet .
Latest activity: 13 years, 4 month(s) ago. This question has 2 answers.