How to increase repeat traffic to your website

How to increase repeat traffic and keep them coming back again and again is a question being asked in lots of boardrooms. The energetic minds are working at it everyday to find a silver bullet that will make repeat traffic a breeze walk but so far there has been no single answer.

Increasing repeat traffic is being accomplished by the same set of rules and the most basic of which is to give your customers a reason to come back, encourage them to comeback and make it extremely easy.  For example Yahoo might be losing the search battle from Google but their repeat traffic is just as sticky as Google’s search traffic. Google now offers lots of similar services to Yahoo such as emails, news, local listings etc. but Yahoo also has one of the largest game traffic on the internet and one of the largest question and answer site.  So people come back to play games and ask and answer questions.  

Some site owners are using the following method below to increase repeat traffic to their website:

Offer games with leader board
Weather information
The sites target market is very narrow so they offer relevant up to date news and information
Allow people to sell their product and service (eBay, Amazon)
Social networks such as Facebook bring repeat traffic by giving you information about what your friends are up to
Search engines do it by allowing you to go to their site and find what you are looking for

As you can see most repeat traffic is due to people targeting very narrow markets or offerings where the user can rate your site above others in the market. When your site is useful to people you are targeting they reward you by coming back. Don’t say your target market is everyone and don’t try to offer too many things. For example look at Youtube; they have lots of traffic but they only offer videos. They did not get into offering emails, news and photos; instead they focus all their efforts on making sure they keep improving their offering for online videos.  You too should take a stand and put out an outstanding solution that your target market will love you for and for sure they will come back again and again.

You need to get on the “Mind Shelve” when you think of search what company just jumps at you? When you think of videos which site do you think of right away, when it comes to social networks what site just flashes up without thinking?  All of these companies have secured a Mind Shelve in peoples head for a particular keyword, which is why they don’t advertise, they don’t do lots of marketing but yet their traffic is always on the increase.  Viral marketing goes on steroids when you were able to secure a keyword in peoples head and the tipping point has no choice but to tip.

So to make it simple; think hard what is it that you offer, who you offer it to and are you doing it better than others in the market and if answers to these questions is yes; you got yourself a winning formula.  If people are not coming back again and again your answers were not truthful; you don’t know what you are offering, you have no clue who you are offering it to and for sure your offering is not better than others in the market.  

Market as a whole is more efficient than our internal opinions and is more truthful through their actions. If people are coming back to your site; you got a winner, if they are not you got lots of work on your hand.  To get repeat traffic you must have a value benefit that forces the user to come back at will, for example I never had the need to go and look for a typing game but recently my three year old daughter is getting into typing. I searched online and after going through few sites I found a site, book marked it and now we go back to it on daily basis. Now I don’t look for another typing site as the one I found is sufficient enough for my daughter. This site gets my repeat visit and time spent on it is around 30 minutes per day.  

Want to increase repeat traffic; create something that will bring the user back again and again.  Give them value and make sure it is very simply and easy to grasp. Have fun and remember hard work alone won’t get you far; you must work smart also.

 Tags: increase, repeat, traffic, website

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