Position of Toyota as a valuable brand.

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1. Guest1073
   

   Recently Toyota overtook BMW to become one of the most valuable global car brand in the year of 2011 Brandz ranking. Toyota has now achieved something that it can really be proud today – now the Brand of Toyota has regained its position as the world’s most valuable brand despite it’s massive recall issues. Toyota’s brand value jumped almost 11 percent to $24.2 billion in the BrandZ top 100 ranking of the world’s most valuable brands, and making it the No. 1 brand in the ‘Cars’ category.
   
   Toyota now reclaims its position as one of the most valuable brand that demonstrates the power of strong brands to recover from the most basic challenges.
   
   The BrandZ Top 100 Most Valuable Global Brands study, was conducted by WPP Millward Brown Optimor, picks and it ranks into the world’s most valuable 100 brands by their dollar value, there is an analysis which was based on financial data combined with what people think about the brands that they buy.
   
   Toyota recently overtook BMW, which was at the position of No.1 last year in the automotive category. In the third position there was Mercedez which had a brand value of 15,344 and the brand value charge was upto 12 percent. On the fourth place there was Honda with a brand value of $14,182.
   
    

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