What Does Integrated marketing communications plan Mean?

1 ANSWERS

1. Guest7202
   

   An integrated marketing communications plan has all parts of your tactics working together. For example, if your marketing communications plan calls for print advertising, the same theme of your print ads should be reflected on your web site. If your customer gets the same message and visual clues in both places, they are much more likely to comprehend your marketing message. By doing this, you will build your brand with that customer who will remember you when they are ready to buy.

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