Question:

What are the characteristics of social marketing?

by Guest1927  |  12 years, 9 month(s) ago

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Can any one tell me the characteristics of social marketing?

 Tags: characteristics, marketing, Social

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  1. Guest6807
    A social or behavior change strategy
    ä Most effective when it activates people
    ä Targeted to those who have a reason to
    care and who are ready for change
    ä Strategic, and requires efficient use of
    resources
    ä Integrated, and works on the
    “installment plan”

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