What comes under the SWOT analysis of a marketing plan?

2 ANSWERS

1. Guest7924
   

   SWOT analysis of a company products may include Strengths, Weaknesses, Opportunities, Threats

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2. Guest9248
   

    The SWOT analysis is a valuable step in your situational analysis and includes Strengths, Weaknesses, Opportunities, and Threats. So The SWOT analysis begins by conducting an inventory of internal strengths and weaknesses in your organization and is a commonly used form of marketing analysis.
   
   Due to the analysis you can look at the avenues which exploit the strengths of the business and try to enhance them while working upon and minimizing the threats and weaknesses your company faces.

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