Question:

What factors impact the Adsense ad auction?

by Guest4923  |  12 years, 9 month(s) ago

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I want to know the factors which leads Google ad auction to decide the publishing of ads on a site

 Tags: Ad, AdSense, Auction, Factors, Impact

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  1. Guest4769
    the Adsense ad auction is dynamic, and the outcome of each individual auction and your earnings can change depending on a number of factors:
    • Seasonal campaigns: Advertisers can set up campaigns to run during specific times of the year, where they spend more money in a short period of time or change their bids dramatically.
    • Ad targeting: Advertisers can choose to have certain campaigns be only contextually targeted or placement-targeted to publisher sites.
    • Retargeting: Advertisers can also target their ads to specific regions and choose to bid based on time of day.
    • Conversion Optimizer: If an advertiser is using Conversion Optimizer, their bids may be automatically adjusted to deliver clicks or conversions against specific targets they've set.

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