Question:

What is ‘banner blindness’ in SEO?

by Guest6781  |  12 years, 7 month(s) ago

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I found the term while reading an article about SEO and m confused. Can someone please explain banner blindness in understandable language?

 Tags: banner, blindness, SEO

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1 ANSWERS

  1. Guest3733
    During the first web boom many businesses were based on eyeballs more than actually building real value. Many ads were typically quite irrelevant and web users learned to ignore the most common ad types.  This is termed as ‘banner blindness’. In many ways text ads are successful because they are more relevant and look more like content, but with the recent surge in the popularity of text ads some have speculated that in time people may eventually become text ad blind as well.

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Latest activity: 13 years, 4 month(s) ago.
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