Question:

What is the simplest definition of Guerilla Marketing?

by Guest3004 | 12 years, 8 month(s) ago

There have been so many Marketing techniques that I am confused about Guerrilla Marketing and would want to know that what kind of a Marketing is this?

Tags: definition, Guerilla, marketing, simplest

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Guest8859

Guerilla marketing is a kind of an unconventional marketing intended to get maximum results from minimal resources. It was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.Guerilla marketing was coined by Jay Conrad Levinson and has become a phrase of mean non-traditional, low-cost, highly effective marketing effort.

The basic technique adopted by the guerilla marketers is that rather than marching their marketing dollars forth like infantry divisions,they snipe away with their marketing resources for maximum impact.

Report (0) (0) | 12 years, 8 month(s) ago