What not to do while doing SEO?

1 ANSWERS

1. Guest2528
   

   Hi I came through a very handy article. Following is the crux of that article stating "What not to do in SEO".
   
   Cloaking - Cloaking is having two separate pages, one optimized for the search engines and a different one optimized for the
   
   viewer.
   
   Doorway pages - A page specifically designed for search engines to draw traffic and then unethically redirect this traffic to
   
   another web site or page.
   
   Hidden text - Some webmasters will place hidden keywords on a page and make the font color the same as the background color
   
   (for example white text on a white background). This renders the text invisible to the human eye but the search engine
   
   spiders can still see it. This results in a higher Page Rank and search engine listing for those keywords. Hidden text is
   
   often used on a doorway page. Using hidden text is a sure way to get banned from Google fast!
   
   Hidden links - The number of pages that link to one of your pages has a direct effect on how high your page appears in the
   
   search results (and that page's PR). As with hiding text, hiding links will also result in a ban or PR penalty.
   
   Link farms - A link farm is loosely defined as a page that lists links solely or mainly for the purpose of achieving a high
   
   Google PR. Free-For-All links pages are often considered link farms by Google. Be careful who you link to! Realistically, you
   
   can't control who links to you, so incoming links will not hurt your site's ranking. But you control directly who you link to
   
   so Google will ban or penalize your site for linking to a "bad neighborhood".
   
   Spamming - Don't send unsolicited commercial emails (SPAM). Enough said.
   
   Selling PR - Blatantly advertising the fact that your high PR site will sell a link to another site in order to boost that
   
   site's PR is another big no-no. Selling advertising in the form of a link on your site is perfectly acceptable. Selling a
   
   link for the stated or implied purpose of increasing a site's PR is not.
   
   Multiple identical sites - In order to increase PR, some webmasters will create and interlink multiple pages all with
   
   identical or very similar content. This is not allowed.
   
   Multiple domains - Creating multiple domains that redirect to one page is not allowed. Also, creating multiple domains with
   
   the same or nearly the same content and then interlinking them is a no-no. If you have multiple sites place unique content on
   
   each site. Doing otherwise will result in a ban or penalty.
   
   Excessive links - Google recommends having no more than 100 links on any given page. Having more than 100 links won't result
   
   in a ban but it can result in a lower PR.
   
   Hope this will help you out.

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