Question:

Who is Angela Ahrendts, and what is her role at Apple?

by Guest94686  |  7 years, 3 month(s) ago

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Who is Angela Ahrendts, and what is her role at Apple?

 Tags: Ahrendts, Angela, Apple, role

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  1. Victor Strong

     Angela Ahrendts is a savvy business executive who served as CEO for Burberry during a period in which she saw revenues tripple and the brand's relevance be brought back to light in a major way thannks to sleek design, fantastic marketing and the creation of an incredible new image that was aided by strong social media and technology features.


    Ahrendts was just hired by Apple to serve as the head of the company's retail and e-commerce efforts. Bringing someone onboard with the history at a luxurious brand shows that Apple is looking to further render their brand image, retail experience and products iconic and high end.


    Source: http://www.forbes.com/sites/clareoconnor/2013/10/15/apples-hire-of-burberrys-angela-ahrendts-shows-its-future-is-in-lifestyle-not-tech/


     


     

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