Adidas approached the Indian market in 1996 by setting up a 100%subsidiary of Adidas AG known as Adidas India Ltd and also announced its corporate venture with Magnum International Trading Company Ltd.
In first October 1996 the new joint venture Adidas India Ltd. – was joined with an initial investment of US $ 205 million with Adidas India Ltd. IT has approximately 80% of the equity and Magnum holding the balance 20%. This investment was increased to US $ 6.4 million with the equity structure remaining the same. Recently, the total investment stands at US $ 11.4 Million with the equity structure modifying to 91.4% by Adidas and 8.6% by magnum.
After one month of the announcement the joint venture, Adidas India Ltd presented its collection of sports footwear, apparel and accessories in New Delhi on November 1, 1996. Simultaneously, Adidas products were also introduced in Mumbai, Bangalore, Chennai, Hyderabad and Calcutta. Recently, Adidas products are available in 30 cities of India.
The collection of Adidas goose available in India include sports footwear featuring some of the most famous innovations and technologies developed by Adidas such as Feet You Wear, Torsion system and adi wear. The sports footwear available in India includes a wide collection of fabulous categories such as adventure, basketball cricket, golf, indoor, running, tennis, training, soccer and workout. Adidas has launched in India, a wide range of sportswear for both men and women. These include apparel for athletics, basketball, cricket, golf, running, soccer, swimming, tennis and training for Men.
The women’s collection includes apparel for athletics, golf, running, swimming, tennis, training and workout.
Report (0) (0) |
12 years, 9 month(s) ago