Are search engines biased? How?

1 ANSWERS

1. Guest1243
   

   The term bias means a prejudice based on experiences or a particular worldview. Any media channel, publishing format, organization, or person is biased by how and why they were created and their own experiences, the current set of social standards in which they exist, other markets they operate in, the need for self preservation, how they interface with the world around them, their capital, knowledge, status, or technological advantages and limitations. Search engines aim to be relevant to users, but they also need to be profitable. Since search engines sell commercial ads some of the largest search engines may bias their organic search results toward informational (ie: non-commercial) websites. Some search engines are also biased toward information which has been published online for a great deal of time and is heavily cited. Search personalization biases our search results based on our own media consumption and searching habits.

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