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Components of a marketing plan

by Guest8830  |  12 years, 8 month(s) ago

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What are the essential components of planning a marketing strategy?

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  1. Guest4424
    In order to get your marketing efforts off to the right start, you must first fully understand the strategic goals of your company or organization. Marketing plans must be based upon the goals laid out in the business plan so a thorough review and understanding of the company's business plan is the first step in created a marketing plan. Your marketing plan should address the 5 P's of Marketing: People, Price, Product, Promotion, and Place. If you do not start by keeping people foremost in mind you are bound to fail.

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