How to Write a Marketing Plan for a New Product?

1 ANSWERS

1. Guest9926
   

   The main factor of a good marketing plan is to knowing the customer, Successful product launches result from an integrated process that relies heavily on research and solving up-front issues. Market research is the key. Be sure the new product has the features the customer wants. Many products need to be timed to critical points in the business cycle. Extended lead times for new products can be just as deadly as bad timing. If the product is sufficiently complex, you may need to provide face-to-face training. Finally, you need the promotional program to support the introduction: advertising, trade shows, promotional literature, technical literature, samples, incentives, Web site, seminars, public relations.

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