Question:

What is the advantage of setting the objective for Integrated Marketing Communications Plan?

by Guest5523  |  12 years, 8 month(s) ago

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Setting the objective is the second step for Integrated Marketing Communications Plan. I want to know, What is the advantage of setting the objective for Integrated Marketing Communications Plan?

 Tags: advantage, Communications, integrated, marketing, objective, plan, setting

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  1. Guest7772
    Setting the objectives will give your plan focus. Make the objectives quantifiable and you'll be able to build results measurement into your plan.

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