Question:

Are adword keywords case sensitive?

by Guest8026  |  12 years, 8 month(s) ago

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I want to use keywords in my ads, but I want to confirm that are these keywords case sensitive?

 Tags: AdWord, Keywords, Sensitive

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  1. Guest6595
    No. Keywords are matched without regard to upper-case or lower-case letters. For example, you don't need to enter 'real estate' and 'Real Estate' as keywords; just 'real estate' will cover both.

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