Question:

What are negative keyword lists in adword?

by Guest8522  |  12 years, 8 month(s) ago

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Creating these lists can help you manage your negative keywords at the campaign level more efficiently.

 Tags: AdWord, keyword, lists, negative

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  1. Guest4867
    Say you sell cruises, flights, and hotels (three different campaigns) for Hawaii and Alaska but not Mexico or Europe. This is what you could do:

        * Create a negative keyword list called "Excluded Travel Destinations."
        * Add all variants of keywords related to Mexico and Europe, including specific regions and cities.

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