Question:

How do I choose a maximum CPC bid?

by Guest1119  |  12 years, 9 month(s) ago

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As increasing the bid is effective to win more auctions, so I want to know how to choose maximum cost per click bid

 Tags: bid, choose, CPC, maximum

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  1. Guest9301
    The bid you set is entirely up to you. Your maximum CPC bid should be the amount you're comfortable spending per click, taking into account your sales objectives and the amount of exposure or site traffic you're looking for. Increasing your bid allows your ad to win more auctions, and appear more frequently across the network. You can adjust your bid any time at the keyword or placement level as well as at the ad group level.

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