What are the focuses of a marketing plan?

1 ANSWERS

1. Guest3002
   

   Essentially the Marketing Plan:
   Forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions.
   forces the marketing personnel to look externally in order to fully understand the market in which they operate.
   sets future goals and provides direction for future marketing efforts that everyone within the organization should understand and support.
   is a key component in obtaining funding to pursue new initiatives.

   Report (0) (0)  |   12 years, 8 month(s) ago