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What are the main contents of a marketing plan for Medium-sized and large organizations?

by Guest2286  |  12 years, 9 month(s) ago

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For Medium-sized and large organizations, What are the main contents of a market plan?

 Tags: contents, Main, marketing, Mediumsized, Organizations, plan

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  1. Guest5224
    The main contents of a marketing plan are:
    Executive Summary
    Situational Analysis
    Opportunities / Issue Analysis - SWOT Analysis
    Objectives
    Strategy
    Action Program (the operational marketing plan itself for the period under review)
    Financial Forecast
    Controls

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