What things I should keep in mind in presenting the vision statement for a marketing plan?

1 ANSWERS

1. Guest5220
   

   In developing the vision presented in the mission statement consider:
   Company History
   How company started and major events of the company, products, markets served, etc.
   Resources and Competencies
   Consider what the company currently possesses by answering the following:
   What are we good at?
   What is special about us compared to current and future competitors (in general terms do not need to mention names)?
   What do we do that gives us a competitive advantage?
   Consider the questions above in terms of:
   people, products, financial position, technical and research capabilities, partnership/supply chain relations, others
   Environment
   Consider the conditions in which company operates including:
   physical (e.g., facilities), equipment, political regulatory, competitive, economic, technological, others

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