Question:

Why marketing plan is undertaken?

by Guest699  |  12 years, 9 month(s) ago

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I want to know, Why marketing plan is undertaken?

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  1. Guest5742
    The Marketing Plan is generally undertaken for one of the following reasons:
    Needed as part of the yearly planning process within the marketing functional area.
    Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem.
    Is a component within an overall business plan, such as a new business proposal to the financial community.

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